Open AccessThe Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style
Author(s) -
Juyon Lee,
Wujin Chu
Publication year - 2021
Publication title -
asia marketing journal
Language(s) - English
Resource type - Journals
eISSN - 2765-6500
pISSN - 1598-7868
DOI - 10.53728/2765-6500.1178
Subject(s) - congruence (geometry) , generalizability theory , product (mathematics) , psychology , style (visual arts) , promotion (chess) , new product development , social psychology , marketing , cognitive psychology , mathematics , business , developmental psychology , politics , history , archaeology , geometry , law , political science
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