Open AccessThe Impact of Internal Factor Analysis Summary (IFAS) and Competing Power on Performance in the Life Insurance Industry: The Mediating Role of Competitive Advantage
Author(s) -
Ratna Christiana Dewi,
Amir Mahmud
Publication year - 2018
Publication title -
world journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2377-4622
DOI - 10.5296/wjbm.v4i1.13272
Subject(s) - life insurance , competitive advantage , business , insurance industry , industrial organization , path analysis (statistics) , actuarial science , marketing , statistics , mathematics
This research aim to test and analyze the impact of internal factor analysis summary (IFAS) and competing power on performance in the life insurance industry in Makassar (Indonesia): The mediating role of competitive advantage. This study uses 60 employees of insurance companies at the manager level. Path analysis results provide evidence that the internal factor analysis summary (IFAS) and competitiveness significantly influence the competitive advantage and performance in the life insurance industry. The role of competitive advantage proved able to mediate the effect of internal factor analysis summary (IFAS) in improving the performance in the life insurance industry. The different conditions with competitive advantages that cannot increase the competing power against performance in the life insurance industryindicate that from each sector, agriculture, forestry, mining fishery, excavation, processing industry and trade are very strong together that is equal to 97,70%, besides coefficient value of determination equal to 0,96% whereas the remaining 4% of the poverty rate is influenced by other factors