Open AccessThe Impact of Marketing Mix’s Efficacy on the Sales Quantity based on Multivariate Regression
Author(s) -
Yisheng Chen,
Xiankang Liu,
Pei-kun Xu
Publication year - 2022
Publication title -
proceedings of the international conference on big data economy and digital management
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0011349500003440
Subject(s) - multivariate statistics , marketing , regression analysis , marketing mix , marketing mix modeling , computer science , multivariate analysis , business , econometrics , statistics , economics , mathematics , marketing effectiveness , return on marketing investment , machine learning