Open AccessThe Impact of Marketing Mix’s Efficacy on the Sales Quantity based on Multivariate Regression
Author(s) -
Yisheng Chen,
Xiankang Liu,
Pei-kun Xu
Publication year - 2022
Publication title -
proceedings of the international conference on big data economy and digital management
Language(s) - English
Resource type - Conference proceedings
DOI - 10.5220/0011349500003440
Subject(s) - multivariate statistics , marketing , regression analysis , multivariate analysis , marketing mix , regression , marketing mix modeling , computer science , business , econometrics , statistics , marketing effectiveness , machine learning , economics , mathematics , return on marketing investment
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