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Social live streaming services (SLSS) (e.g. Twitch, YouTube Live) combinereal-time presentation of user-generated content with social networkingfeatures that allow streamers and viewers to interact in a co-present socialonline setting. Mobile live streaming is now an integrated feature in manysocial media apps (e.g. Facebook, Instagram, Snapchat) and has recentlyadvanced as a popular form of content creation on entertainment-basedshort-video apps, especially in the Chinese market and foremost Douyin, theChinese version of TikTok.

Motivations and Expectations for Virtual Gift-Giving in Douyin Live Streams