SOLUTIONS FOR BUILDING VIETNAMESE RICE BRANDS

Since the promotions of rice brands are not fully paid attention,Vietnam does not have many outstanding rice brands in the international market. This paper focuses on clarifying the cause and proposing some solutions to help Vietnam build rice brands in both domestic and international markets. These solutions are:(i) Improving mechanisms and policies for Vietnam's rice industry; (ii) Changing awareness and leadership mindset in implementing rice brand promotion activities; (iii) It is necessary to have close coordination between businesses and brand promoters; (iv) Renewing structure of rice production; (v) Application of technology of output; (vi) Protection of ecological environment.   Keywords: Brand, Rice, Vietnam, Rice Brands