Open AccessDigital marketing communication strategy as means to enhance digital branding
Author(s) -
Universidad Autónoma de Aguas Calientes,
Juan Ramón Gutiérrez Velasco,
José Trinidad Marín Aguilar,
Universidad Autónoma de Aguas Calientes,
Adriana E. RAMOS-AVILA,
Universidad Autónoma de Aguas Calientes,
Javier E. VEGA-MARTINEZ,
Universidad Autónoma de Aguas Calientes
Publication year - 2022
Publication title -
espacios
Language(s) - English
Resource type - Journals
eISSN - 2739-0071
pISSN - 0798-1015
DOI - 10.48082/espacios-a22v43n08p02
Subject(s) - digital marketing , marketing , business , order (exchange) , digital media , customer engagement , advertising , marketing strategy , social media , computer science , world wide web , finance
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