Open AccessDigital marketing communication strategy as means to enhance digital branding
Author(s) -
Juan R. GUTIERREZ-VELASCO,
Jose T. MARIN-AGUILAR,
Adriana E. RAMOS-AVILA,
Javier E. VEGA-MARTINEZ
Publication year - 2022
Publication title -
revista espacios/espacios
Language(s) - English
Resource type - Journals
eISSN - 2739-0071
pISSN - 0798-1015
DOI - 10.48082/espacios-a22v43n08p02
Subject(s) - marketing , order (exchange) , business , digital marketing , digital media , advertising , customer engagement , marketing strategy , social media , computer science , world wide web , finance