Open AccessPengaruh Kreativitas Strategi Pemasaran, Inovasi dan Orientasi Kewirausahan Terhadap Kinerja Pemasaran melalui Keunggulan Bersaing sebagai Variabel Mediasi pada UMKM Batik di Kota Yogyakarta dalam Masa Pandemik Covid-19
Author(s) -
Marsiaumat,
Ambar Lukitaningsih,
Lusia Tria Hatmanti Hutami
Publication year - 2022
Publication title -
religion, education, and social laa roiba journal/reslaj
Language(s) - Italian
Resource type - Journals
eISSN - 2716-4691
pISSN - 2656-274X
DOI - 10.47467/reslaj.v4i4.1079
Subject(s) - nonprobability sampling , business , creativity , competitive advantage , marketing , competition (biology) , business administration , psychology , sociology , social psychology , population , demography , ecology , biology