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This scientific paper provides an overview of the weaknesses of fitness centers in building member satisfaction in increasing member loyalty. The basis of this scientific article arises from the desire of researchers to measure the level of satisfaction felt by fitness members to build the loyalty of all members. The essence of the research idea is as a form of important ideas conveyed to build a positive level of satisfaction of fitness members through quality service to build the loyalty of members who are increasingly loyal to the center fitness. The sample in this study used all data on the number of center members’ fitness. Referring to the research objectives following the right tools using the Structural Equation Model PLS-based (SEM) with the right measuring scale in previous studies using a quantitative approach. Service quality cannot build member loyalty independently. Good service quality can build member loyalty through the mediation of member satisfaction. The results of this study can contribute to building high member loyalty along with building member satisfaction as a mediation of the level of service quality perceived by members.

The Important Role of Member Satisfaction in Building Loyalty of Fitness Members during Covid-19 Pandemic