Open AccessModern Information Technologies: Social Networks as a Modern Digital Marketing Tool for Hotel and Tourism Business
Author(s) -
E.M. Kryukova,
AUTHOR_ID,
Valeriya Shotaevna Khetagurova,
Liudmila I. Donskova,
Pyotr V. Solodukha,
Т.В. Фомичева,
Julia Olegovna Sulyagina
Publication year - 2021
Publication title -
international journal emerging technology and advanced engineering
Language(s) - English
Resource type - Journals
ISSN - 2250-2459
DOI - 10.46338/ijetae1221_01
Subject(s) - tourism , hospitality , social media , marketing , business , the internet , digital marketing , relevance (law) , information technology , competition (biology) , knowledge management , world wide web , computer science , political science , law , operating system , ecology , biology
Lately, the tourism and hospitality industry has been actively developing. The high competition among travel agencies requires searching for new ways to promote travel services. Therefore, most commercial companies, including the tourism sector, use the Internet to promote their goods and services. The relevance of the research topic is caused by the fact that more and more people around the world use social networks. Therefore, in comparison with other platforms, social networks not only have a better global reach but also contain more information about users. This makes them a popular tool for manipulation. Manipulation in social networks consists in the application of several methods that use automation tools and certain algorithms of social networks. Keywords—digital marketing technologies, the hospitality industry, information technologies, social media, tourism.