Open AccessDugong Based Tourism Development at the Red Sea: Case of Marsa Abu Dabab
Author(s) -
Tamer Hamdy Ayad
Publication year - 2021
Publication title -
african journal of hospitality, tourism and leisure
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.232
H-Index - 11
ISSN - 2223-814X
DOI - 10.46222/ajhtl.19770720-121
Subject(s) - swot analysis , tourism , revenue , environmental planning , business , environmental resource management , sustainable development , geography , regional science , marketing , environmental science , political science , accounting , archaeology , law
Nature-based tourism signifies an imperative revenue stream in many countries and is a vital tool for preserving their environmental resources. This paper aims at evaluating the possibilities of Dugong based tourism development in Marsa Abu Dabab besides offering the strategies for its sustainable development. To this end, a questionnaire was designed to achieve the study objectives and was distributed to the stakeholders. Quantitative data were analysed using the statistical package SPSS, while qualitative data were analysed by using the strategic analytical tool (SWOT analysis). Results revealed that the area is rich in important tourism potentials and a great significance is associated with developing Dugong based tourism in Marsa Abu Dabab. A Dugong based tourism development strategy matrix has been proposed to help the officials and decision-makers in developing policies, strategies and decisions that ensure optimum utilisation of the resources.