Open AccessA Study on the Consumers Perception of Mobile Marketing Communication on Social Media in USA
Author(s) -
Shajahan Shamsudeen,
Nasser Khalufi
Publication year - 2018
Publication title -
journal of mass communication and journalism
Language(s) - English
Resource type - Journals
ISSN - 2165-7912
DOI - 10.4172/2165-7912.1000386
Subject(s) - perception , advertising , social media , business , marketing , marketing communication , social marketing , social media marketing , psychology , digital marketing , computer science , world wide web , neuroscience