Open AccessEvolving role of pharmaceutical physicians in the industry: Indian perspective
Author(s) -
Anant Patil,
Viraj Rajadhyaksha
Publication year - 2012
Publication title -
perspectives in clinical research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.649
H-Index - 8
eISSN - 2229-5488
pISSN - 2229-3485
DOI - 10.4103/2229-3485.92306
Subject(s) - pharmaceutical industry , perspective (graphical) , business , public relations , marketing , medicine , political science , pharmacology , artificial intelligence , computer science
The Indian pharmaceutical industry, like any other industry, has undergone significant change in the last decade. The role of a Medical advisor has always been of paramount importance in the pharmaceutical companies in India. On account of the evolving medical science and the competitive environment, the medical advisor's role is also increasingly becoming critical. In India, with changes in regulatory rules, safety surveillance, and concept of medical liaisons, the role of the medical advisor is evolving continuously and is further likely to evolve in the coming years in important areas like health economics, public private partnerships, and strategic planning.