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Craving induction in a controlled environment is helpful in the research of craving mechanism and its role in development of alcohol dependence (AD). We describe a novel tool Visual Image-induced Craving for Ethanol (VICE) and its effects on brain activation with pilot functional magnetic resonance imaging (fMRI).

Visual Image-Induced Craving for Ethanol (VICE): Development, Validation, and a Pilot fMRI Study