Open AccessInternet brand innovation: What is it? What core concepts does it include? Does it affect performance?
Author(s) -
Yi-Weng Yang,
Xiaobo Tao,
Jianbo Tu,
Pei Liu,
Ji-Peng Li
Publication year - 2021
Publication title -
south african journal of business management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 15
eISSN - 2078-5976
pISSN - 2078-5585
DOI - 10.4102/sajbm.v52i1.2306
Subject(s) - the internet , originality , structural equation modeling , business , marketing , knowledge management , value (mathematics) , process (computing) , qualitative research , computer science , world wide web , sociology , social science , machine learning , operating system