Open AccessThe Impact of Brand Equity on Customer Purchase Intention of Mobile Phones: Evidence from Undergraduates of Private Sector Higher Educational Institutions in Sri Lanka
Author(s) -
K. R. Nilmini,
D. M. T. D. Dissanayake
Publication year - 2022
Publication title -
wayamba journal of management
Language(s) - English
Resource type - Journals
ISSN - 2012-6182
DOI - 10.4038/wjm.v13i1.7554
Subject(s) - brand equity , business , brand awareness , marketing , mobile phone , brand loyalty , brand management , advertising , engineering , telecommunications