Open AccessFactors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka
Author(s) -
K. Shanmuganathan,
Shivany Shanmugathas
Publication year - 2021
Publication title -
wayamba journal of management
Language(s) - English
Resource type - Journals
ISSN - 2012-6182
DOI - 10.4038/wjm.v12i1.7518
Subject(s) - nonprobability sampling , sustenance , social media , business , small and medium sized enterprises , marketing , context (archaeology) , baru , influencer marketing , qualitative research , sri lanka , marketing management , socioeconomics , economics , geography , population , sociology , social science , demography , archaeology , finance , political science , islam , relationship marketing , law , tanzania