Open AccessEffect of Brand Equity on Consumer Buying Behavior of Huawei Brand in Colombo Area
Author(s) -
G. J. H. Chithrasekara,
T. K. Karandakatiya
Publication year - 2019
Publication title -
wayamba journal of management
Language(s) - English
Resource type - Journals
ISSN - 2012-6182
DOI - 10.4038/wjm.v10i1.7479
Subject(s) - brand equity , business , brand loyalty , advertising , brand awareness , marketing , brand management , vendor , purchasing , product (mathematics) , sri lanka , economics , tanzania , socioeconomics , geometry , mathematics
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