Open AccessImpact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry
Author(s) -
M. C. K. H. Mallika
Publication year - 2022
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v8i0.99
Subject(s) - competitor analysis , business , loyalty business model , marketing , loyalty , order (exchange) , customer satisfaction , market share , loyalty program , competition (biology) , customer retention , population , competitive advantage , advertising , service (business) , service quality , demography , sociology , ecology , finance , biology