Open AccessInfluence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka
Author(s) -
Mohamed Najeem Fathima Nushra,
Kaldeen Mohamed Mubarak
Publication year - 2022
Publication title -
sri lanka journal of marketing
Language(s) - English
Resource type - Journals
ISSN - 1800-4989
DOI - 10.4038/sljmuok.v8i0.96
Subject(s) - credibility , advertising , product (mathematics) , sri lanka , psychology , business , limiting , marketing , south asia , sociology , mathematics , ethnology , mechanical engineering , geometry , political science , law , engineering