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Although inclusive innovation has been regarded as a process according to prior studies, this complex process remains relatively under-researched, particularly when the process is successfully completed by entrepreneurial firms from emerging economies. This paper therefore seeks to explore, from a holistically dynamic view, how inclusive innovation process of entrepreneurial firms evolves in the bottom of the pyramid (BOP) markets. Based on the multi-dimensional details of a Chinese entrepreneurial firm conducting inclusive innovation in African BOP market, this exploratory case study suggests that inclusive innovation information management consists of three important consecutive stages: BOP market gap identification, market cultivation, and intensive market developing. The authors also unexpectedly reveal that the key capabilities in these three stages are distinctive.

International Inclusive Innovation of Entrepreneurial Firms: Toward a Process Model