Open AccessMobile Travel Apps Engagement: Measuring Tourists’ Perception
Author(s) -
Humera Imtiaz,
Norazah Mohd Suki
Publication year - 2022
Publication title -
international journal of interactive mobile technologies
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.316
H-Index - 16
ISSN - 1865-7923
DOI - 10.3991/ijim.v16i14.31445
Subject(s) - varimax rotation , exploratory factor analysis , tourism , advertising , structural equation modeling , extant taxon , perception , mobile apps , psychology , marketing , business , geography , applied psychology , computer science , world wide web , cronbach's alpha , archaeology , machine learning , evolutionary biology , neuroscience , biology , service (business)