Open AccessUSER EXPERIENCE EVALUATION AND CREATIVITY STIMULATION WITH AUGMENTED REALITY MOBILE APPLICATIONS
Author(s) -
Vida Davidavičienė,
Jurgita Raudeliūnienė,
Rima Viršilaitė
Publication year - 2019
Publication title -
creativity studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.179
H-Index - 9
eISSN - 2345-0487
pISSN - 2345-0479
DOI - 10.3846/cs.2019.3576
Subject(s) - augmented reality , creativity , computer science , human–computer interaction , context (archaeology) , mixed reality , mobile device , computer mediated reality , user experience design , multimedia , order (exchange) , world wide web , psychology , business , social psychology , paleontology , finance , biology
While customer information and knowledge need transform in the context of globalization and technological change, it is important for organizations to efficiently meet new and changing needs and stimulate consumer creativity through the use of augmented reality mobile applications. In order to solve this kind of problem, it is important to evaluate mobile applications with respect to user experience. The purpose of this study is to evaluate alternative research methods for user experience assessment in augmented reality, to determine whether the selected user experience survey method is suitable for augmented reality mobile applications’ evaluation, and to identify features, which would improve augmented reality mobile applications in order to enhance users’ creativity and positive attitude. The article presents the analysis of theoretical aspects of evaluation of augmented reality mobile applications, the concept of the augmented reality, the augmented reality mobile application evaluation results and the recommendations for the user’s creativity stimulation. Research methods such as scientific literature analysis and user experience survey are used to achieve the purpose of the article.