Open AccessTECHNOLOGY ACCEPTANCE MODEL (TAM) ANALYSIS OF THE USE OF OVO APPLICATION IN F&B SERVICE INDUSTRY IN INDONESIA
Author(s) -
Reyner Ditya Susanto,
Raynald Tjandinegara,
Vido Iskandar,
Endo Wijaya Kartika
Publication year - 2021
Publication title -
journal of tourism, culinary, and entrepreneurship
Language(s) - English
Resource type - Journals
ISSN - 2776-0928
DOI - 10.37715/jtce.v1i1.1796
Subject(s) - in ovo , usability , payment , technology acceptance model , service (business) , theory of planned behavior , marketing , psychology , business , internet privacy , advertising , computer science , human–computer interaction , biology , microbiology and biotechnology , control (management) , finance , artificial intelligence , embryo
This study aims to determine factors that influence user’s behavioral intention in using OVO as payment method in F&B industry in generation Z. The result of this research shows that Perceived usefulness will have direct influence in increasing user’s intention to use OVO and indirect influence by increasing user’s attitude which will strengthen the connection between perceived usefulness and behavioral intention. Perceived ease of use is proven to be not significant in increasing user’s intention directly. But perceived ease of use will increase user’s positive attitude first toward the usage of OVO which will eventually increase people’s intention toward using OVO as payment method in F&B industry