Open AccessThe persona effect of virtual sales agent
Author(s) -
Shupeng Heng,
Huanfang Zhao,
Sun Lijun,
Zongkui Zhou
Publication year - 2019
Publication title -
advances in psychological science
Language(s) - English
Resource type - Journals
ISSN - 1671-3710
DOI - 10.3724/sp.j.1042.2019.00884
Subject(s) - persona , business , computer science , advertising , marketing , internet privacy , human–computer interaction
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