Open AccessTHE EFFECT OF WEBSITE APPEAL ON BEHAVIORAL INTENTION IN ONLINE SHOPPING AND THE MEDIATING ROLE OF EMOTIONAL APPEAL
Author(s) -
Bulut DÜLEK
Publication year - 2022
Publication title -
kafkas üniversitesi iktisadi ve idari bilimler fakültesi dergisi/kaü-iibf dergisi
Language(s) - English
Resource type - Journals
eISSN - 2149-9136
pISSN - 1309-4289
DOI - 10.36543/kauiibfd.2022.004
Subject(s) - appeal , appeal to emotion , psychology , social psychology , fear appeal , advertising , business , political science , law