Open AccessDisruption in Indian Cellular Telecom Market: Critical Success Factors
Author(s) -
Abhay Kumar Singh,
Pramod Pathak,
Saumya Singh
Publication year - 2019
Publication title -
international journal of recent technology and engineering
Language(s) - English
Resource type - Journals
ISSN - 2277-3878
DOI - 10.35940/ijrte.b1070.0982s1019
Subject(s) - telecommunications , factoring , business , government (linguistics) , telecom infrastructure sharing , marketing , computer science , finance , linguistics , philosophy
Cellular telephony is today acting as fulcrum in driving the socio-economicdevelopment of a country. The objective of this paper is to delve deeper into the Indian telecom market’s opportunities and challenges in the fast changing technology and cost ecosystemandspecifically factoring in the critical success factors of an aggressive new telecom operator - Reliance Jio. This also encapsulates what government has been doing to take the telecom forward to meet its visions. This encompasses the data inputs from online secondary sources along with voice of customers with the help of primary data (data collected during Dec 2018-Feb 2019) basis a questionnaire based field survey and interview of industry experts