Open AccessMarketing Strategy Analysis Using the Quantitative Strategic Planning Matrix (QSPM) to Increase Sales Furniture
Author(s) -
Azaluddin Azaluddin,
Jamdia Jamdia
Publication year - 2022
Publication title -
sang pencerah/sang pencerah
Language(s) - English
Resource type - Journals
eISSN - 2655-2906
pISSN - 2460-5697
DOI - 10.35326/pencerah.v8i2.2236
Subject(s) - swot analysis , marketing , revenue , market penetration , product (mathematics) , quality (philosophy) , business , strategic planning , new product development , strategic management , marketing strategy , finance , mathematics , philosophy , geometry , epistemology