Customers’ Behavior towards Online Food Delivery Apps (FDAs) in Pune

A desire for an easy and comfortable lifestyle and busy schedules has boosted the demand for online food delivery applications. To spare the value time, avoid rush in restaurants and waiting time, many working consumers are now using the food delivery apps wherein they get ample of choices for food. And also they can compare the prices.The main focus of this research paper is to findout satisfaction level of customers using these applications with reference to pune and PCMC area. Most used popular apps such as ZOMATO, UBER Eats, Swiggy and Food Panda are taken into consideration during survey. The survey, based on the non-probability convenience sampling method was conducted by using the structured questionnaire. The study reveals that customers are satisfied with few factors and not with many and want to use this application because of ease in ordering the preferred food from favorite restaurants with reasonable perfections.