Open AccessPertimbangan dan Sikap Milenial terhadap Minat Menggunakan E-Wallet: Pada Masa PSBB Pandemi Covid-19 di Kota Tangerang
Author(s) -
Humairoh Humairoh,
Andi Kasuma Negara,
Siti Asriah Immawati
Publication year - 2020
Publication title -
organum
Language(s) - English
Resource type - Journals
eISSN - 2620-8164
pISSN - 2620-8156
DOI - 10.35138/organum.v3i2.104
Subject(s) - payment , nonprobability sampling , usability , likert scale , cash , business , sample (material) , government (linguistics) , database transaction , advertising , scale (ratio) , covid-19 , marketing , psychology , finance , sociology , geography , computer science , database , population , philosophy , linguistics , chemistry , developmental psychology , chromatography , demography , cartography , human–computer interaction , pathology , medicine , disease , infectious disease (medical specialty)
The government's policy to prevent or reduce the spread of the Covid-19 virus is to enforce the Large-Scale Social Restrictions (LSSR) so that transactions that previously use paper money and cash turn into digital transactions. So far, e-wallets are considered as a transaction facility that makes it easier for users. This study aims to analyze the differentiation attributes that affect millennial considerations and attitudes towards using to intention to use e-wallets during LSSR Covid-19 on millennials in Tangerang City. The research sample was 96 respondents using purposive sampling technique, namely millennials who use e-wallets in making payments. The instrument used was a structured questionnaire with a Likert scale of 1-5, data processing using the Smart PLS program. This study's results, the intention to use e-wallet of the millennial generation, were influenced by brand image, perceived ease of use, perceived usefulness through consideration millennial, and attitudes toward using as intervening variables with R2 adjusted 0.638. This study's results have implications for SMEs business actors to switch payment systems from cash payments to payments using e-wallets.