Open AccessPengaruh Social Media Marketing Dan Citra Merek Terhadap Keputusan Pembelian Yang Dimediasi Electronic Word Of Mouth (Studi Kasus: Konsumen Kedai “Ikhtiar” Banjarbaru)
Author(s) -
Fanlia Adiprimadana Sanjaya,
Riris Ambarwati,
Dewi Lesmanawati
Publication year - 2022
Publication title -
jurnal riset inspirasi manajemen dan kewirausahaan
Language(s) - English
Resource type - Journals
eISSN - 2623-1077
pISSN - 2549-3477
DOI - 10.35130/jrimk.v6i2.354
Subject(s) - humanities , marketing communication , physics , business administration , business , art , advertising