Value searches of the globalizing world

The article is devoted to the theoretical understanding of the trends and value priorities of modern society. The global world dictates to a person new conditions for development and value reorientation associated with transformational processes in information cyberspace. The changes taking place in the consumer society are associated with social, economic and cultural conditions. There is a change in the established spiritual values and human needs for values of a one-dimensional, pragmatic and utilitarian sense. Various ways of value reassessment of the current trends in society, which would contribute to the formation of sustainable development on the basis of an adequate worldview search for alternative ways of developing the future world, are considered.The methodological basis of this study is the positions and conclusions of leading Western and Russian scientists who have paid great attention to the problems of global transformations in the modern world, which are closely related to the formation of a system of values. The study uses elements of a transdisciplinary paradigm that combines theoretical and methodological principles of system-structural, functional and comparative analysis, allowing us to trace the development of modern social relations against the background of the crisis of the global value system. The use of structural-functional and comparative methods helped to reveal the specifics and interconnectedness of value preferences in different cultures, made it possible to analyze the features of the contradictory socio-cultural space of modern society and identify its main axiological characteristics. The modern information society generates a completely different worldview and environment of activity, where the value system directly depends on intelligence and knowledge, and information becomes a strategic resource of society.