Ewolucje i rewolucje w wybranych gatunkach dziennikarskich po 1989 roku (reportaż i artykuł wiralowy).

Over the past three decades, under the infl uence of the development ofelectronic techniques and changes in the awareness of media recipients arisingfrom the freedom of speech, reportage has evolved and a new genre, i.e. a viralarticle, has occurred. After 1989, reporters, relishing the hint of freedom, beganto depart from the habits of the passing (authoritarian) epoch and make changesto the poetics of the genre. These changes concern the following spheres: the topictaken up by reporters; the form (structure, shape); the language; the reporter’sattitudes; the media. Before 1989, journalistic texts had been addressed to theeducated reader who was able to understand many overtones, understatements,and hints, and currently, authors of reportages and viral articles talk about thereality and the world surrounding them in a straightforward manner, applythe simplest stylistic solutions and devices in order to fi nd the shortest way to therecipient’s imagination, and thus to the largest possible group of readers.