Open AccessKategoria inwestycji w języku life coachingu.
Author(s) -
Kaja Kiełpińska
Publication year - 2020
Publication title -
poradnik językowy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 3
ISSN - 0551-5343
DOI - 10.33896/porj.2020.4.4
Subject(s) - coaching , investment (military) , capital (architecture) , entrepreneurship , linguistics , sociology , psychology , public relations , political science , management , economics , history , philosophy , law , politics , archaeology
This paper is a part of the research on the language of life coaching. The textdescribes the infl uence of the language of business on the way of speaking ofa man. In the examined text corpus containing, among others, business cardson websites and blogs of Polish life coaches, press articles, and training offers,a man is presented as capital to invest in to achieve an undefi ned success.A part of the study is the examination of the lexemes inwestycja (investment) andinwestować (to invest) and their collocations. The whole discussion is consistentwith a broader refl ection on the expansion of the language of business, thelanguage of economics, and the language of neoliberalism over the domains oflife which had not been associated with the world of entrepreneurship before.