Open AccessThe Role of Social Commerce in the Development of Small Business in Russia
Author(s) -
Марина Анатольевна Симакина
Publication year - 2021
Publication title -
bûlletenʹ nauki i praktiki
Language(s) - English
Resource type - Journals
ISSN - 2414-2948
DOI - 10.33619/2414-2948/62/39
Subject(s) - small business , business , phenomenon , the internet , e commerce , social commerce , marketing , business development , russian economy , commerce , social media , economic system , economics , computer science , world wide web , physics , quantum mechanics
The article examines the features of marketing activities of Russian small enterprises. Special attention is paid to the use of low-budget and Internet marketing tools by small businesses, as well as the role of small businesses in the development of the e-economy. Among the many e-commerce tools, a tool called “social commerce” stands out. The definition of this phenomenon is given, the conditions and principles of its implementation, the factors influencing its development are described. On the example of Russian small enterprises, the features of the use of social commerce in modern conditions are determined.