Open AccessThe Short-Term and Long-Term Effects of COVID-19 on the Fashion Retail Industry
Author(s) -
Junghwan Kim
Publication year - 2021
Publication title -
journal of textile science and fashion technology
Language(s) - English
Resource type - Journals
ISSN - 2641-192X
DOI - 10.33552/jtsft.2021.08.000691
Subject(s) - covid-19 , retail industry , term (time) , marketing , pandemic , business , consumer behaviour , advertising , medicine , physics , disease , pathology , quantum mechanics , virology , outbreak , infectious disease (medical specialty)
This paper addresses how the COVID-19 pandemic has affected the short-term and long-term outlook on the fashion retail industry. Included are a review of secondary sources such as journals, papers, and articles and the results of two studies (i.e., consumer survey and industry interviews) conducted to recognize the changes seen now and in the future of the fashion retail industry. Combining an assessment of secondary reliable sources with actual consumer self-reported behavior during the pandemic and professional interviews with representatives from prominent retailers in the U.S. gives detailed and valuable ideas of how the industry is going to change in response to and in preparation for changing consumer attitudes and behavior.