Open AccessThe Role of Indonesian’s Sport Ambassador 2017 in “AYO OLAHRAGA” Digital Champaign
Author(s) -
Gentara Alam Bumi,
Maitri Apsari Widyakirana,
Shania Safira Haroen
Publication year - 2019
Publication title -
research, society and development
Language(s) - English
Resource type - Journals
ISSN - 2525-3409
DOI - 10.33448/rsd-v8i11.1485
Subject(s) - facilitator , indonesian , qualitative research , process (computing) , sociology , psychology , computer science , social science , social psychology , philosophy , linguistics , operating system
The aim of this research is try to determine the role of Denny Sumargo as a sports ambassador in persuading his followers to participate in physical exercising. Afterwards, this research applied the two-step flow communication theory by Katz and Lazarsfeld. For the method, it uses a qualitative approach with descriptive characteristic. The results found that the Public Relations role that Denny Sumargo undertakes is that of an expert prescriber, communications facilitator, and problem solving process facilitator. However, it can be concluded that there is still a lack of awareness towards the importance of healthy living through exercising and the weak delivery of the message to society.