Open AccessPengaruh Citra Koperasi, Kepercayaan Dan Kualitas Pelayanan Terhadap Kepuasan Anggota Koperasi Serba Usaha Wahyu Artha Sedana Di Gianyar
Author(s) -
Ni Putu Eka Wahyu Utami,
I Made Suasti Puja
Publication year - 2021
Publication title -
widya amrita
Language(s) - English
Resource type - Journals
ISSN - 2774-7085
DOI - 10.32795/widyaamrita.v1i1.1161
Subject(s) - accidental sampling , service quality , quality (philosophy) , business , business administration , service (business) , marketing , sociology , physics , population , demography , quantum mechanics
The image of the cooperative, trust and service quality is one of the factors that influence member satisfaction. The purpose of this study was to determine the effect of cooperative image, trust and service quality on the satisfaction of KSU members. Wahyu Artha Sedana. The method used in this research is accidental sampling. Data collection was carried out through observation, library research, interviews and questionnaires. The analysis technique used is multiple linear regression. Based on the results of the analysis, it was found that the image of the cooperative, trust and service quality had a positive and significant effect on member satisfaction both partially and simultaneously. Based on the results obtained in this study, KSU.Wahyu Artha Sedana should pay attention to all things related to the satisfaction of cooperative members, so that each member can feel comfortable when making transactions.