Open AccessPENGARUH ELECTRONIC WORD OF MOUTH PADA INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Pengunjung Obyek Wisata Pemandian Air Panas Krakal)
Author(s) -
Anjas Elin Safitri,
Sigit Wibawanto
Publication year - 2019
Publication title -
jurnal ilmiah mahasiswa manajemen, bisnis dan akuntansi
Language(s) - English
Resource type - Journals
ISSN - 2721-2777
DOI - 10.32639/jimmba.v1i1.390
Subject(s) - psychology , probability sampling , sample (material) , data collection , population , feeling , dimension (graph theory) , advertising , business administration , statistics , social psychology , business , mathematics , sociology , demography , physics , thermodynamics , pure mathematics
This study aims to investigate the most influence dimension of the electronic word of mouth the most influence on the decision to visit. The population of this research was the visitors of Pemandian Air Panas Krakal. The sample of this research was 100 respondens. The sampling technique used is non-probability sampling. Method of collection with a questionnaire. Data analysis using descriptive and statistical analysis. The data processing tool used is SPSS for windows version 21.0. This results of the study indicate that : (1) concern for other has a positive and a significanteffect on visiting decisions , (2) expressing positive feelings has a positive and a significanteffect on visiting decisions, (3) helping the company has a positive and a significant effect on visiting decisions. And (4) platforn assistance no significant effect on visiting decisions.