Open AccessBRAND COMMUNICATION IN THE ONLINE ENVIRONMENT
Author(s) -
Simona Bălăşescu
Publication year - 2020
Publication title -
bulletin of the "transilvania" university of braşov. series v, economic sciences
Language(s) - English
Resource type - Journals
eISSN - 2065-2208
pISSN - 2065-2194
DOI - 10.31926/but.es.2020.13.62.1.2
Subject(s) - reputation , business , product (mathematics) , marketing , advertising , brand image , focus (optics) , brand awareness , brand management , social science , physics , geometry , mathematics , sociology , optics