Open AccessREPUTATION OF IKEA BRAND DURING THE WAR IN UKRAINE
Author(s) -
Mariia YUZYK
Publication year - 2022
Publication title -
modeling the development of the economic systems
Language(s) - English
Resource type - Journals
eISSN - 2786-5363
pISSN - 2786-5355
DOI - 10.31891/mdes/2022-3-9
Subject(s) - reputation , attractiveness , business , marketing , profitability index , brand management , brand equity , brand extension , product (mathematics) , advertising , competitor analysis , position (finance) , quality (philosophy) , corporate branding , brand awareness , political science , psychology , law , philosophy , geometry , mathematics , finance , epistemology , psychoanalysis