Open AccessThe Application of Service Quality and Brand Image to Maintain Customer Loyalty by Utilizing Satisfaction Strategy in Insurance Companies
Author(s) -
Pipiet Niken Aurelia,
Achmad Firdiansjah,
Harianto Respati
Publication year - 2019
Publication title -
international journal of advances in scientific research and engineering
Language(s) - English
Resource type - Journals
ISSN - 2454-8006
DOI - 10.31695/ijasre.2019.33172
Subject(s) - loyalty business model , service quality , customer satisfaction , business , marketing , customer delight , customer retention , loyalty , customer advocacy , advertising , service (business)