Open AccessA STUDY ON IMPACT OF GREEN MARKETING TOOLS’ ON CONSUMERS’ GREEN PURCHASE INTENTIONS AND BUYING BEHAVIOR IN URBAN PUNJAB
Author(s) -
Parveen Singh Kalsi,
Inderpal Singh
Publication year - 2018
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.31511/eapjmrm.2018v09i04007
Subject(s) - green marketing , business , marketing , green consumption , advertising , consumer behaviour , economics , production (economics) , macroeconomics