Open AccessCONSUMERS ATTITUDE TOWARDS T.V. COMMERCIALS - A STUDY BASED IN THE STATE OF GOA
Author(s) -
Pournima Dhume,
D Kotresh Naik
Publication year - 2018
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.31511/eapjmrm.2018v09i04003
Subject(s) - state (computer science) , advertising , psychology , business , computer science , programming language