Bulgarian verbal clichés as communicative acts in the Balkan time and space

The article sheds light on the Balkan and Slavic components of the Bulgarian traditional verbal clichés and their metamorphoses in the situations when the oppositions “my own / somebody else’s” are of special relevance (languages and dialects, confessions, gender, age, diaspora, etc.). The current tendencies of transforming the verbal formulae with regard to globalization and the development of Internet-communication, growth of poly-ethnic societies as a result of emigration and other factors are studied.