Promotional and marketing policy of Ukraine in context preparation to Euro-2012 | Zendy

I. Smirnov | Zendy

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Promotional and marketing policy of Ukraine in context preparation to Euro-2012

Author(s) -

I. Smirnov

Publication year - 2013

Publication title -

visnyk of the lviv university series geography

Language(s) - English

Resource type - Journals

eISSN - 2415-7201

pISSN - 2078-6441

DOI - 10.30970/vgg.2013.43.1606

Subject(s) - promotion (chess) , context (archaeology) , business , tourism , marketing , championship , football , political science , advertising , geography , politics , archaeology , law

The article covers the features of modern promotion and marketing activities in Ukraine as a country that will host (along with Poland) the final part of the European football championship Euro-2012. Promotion and marketing activities for Euro-2012 is considered in the context of the tourism policy of Ukraine as a European state. Keywords: promotional and marketing activities, marketing, advertising, tourism policy, Euro-2012.

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