Open AccessPromotional and marketing policy of Ukraine in context preparation to Euro-2012
Author(s) -
Ю. В. Смирнов
Publication year - 2013
Publication title -
vìsnik lʹvìvsʹkogo unìversitetu. serìâ geografìčna
Language(s) - English
Resource type - Journals
eISSN - 2415-7201
pISSN - 2078-6441
DOI - 10.30970/vgg.2013.43.1606
Subject(s) - promotion (chess) , context (archaeology) , business , tourism , marketing , championship , football , political science , advertising , geography , politics , archaeology , law
The article covers the features of modern promotion and marketing activities in Ukraine as a country that will host (along with Poland) the final part of the European football championship Euro-2012. Promotion and marketing activities for Euro-2012 is considered in the context of the tourism policy of Ukraine as a European state. Keywords: promotional and marketing activities, marketing, advertising, tourism policy, Euro-2012.