Promotional and marketing policy of Ukraine in context preparation to Euro-2012
Visnyk Of The Lviv University Series GeographyPeer ReviewedI. Smirnov2013Journals
The article covers the features of modern promotion and marketing activities in Ukraine as a country that will host (along with Poland) the final part of the European football championship Euro-2012. Promotion and marketing activities for Euro-2012 is considered in the context of the tourism policy of Ukraine as a European state. Keywords: promotional and marketing activities, marketing, advertising, tourism policy, Euro-2012.
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