Open AccessINFLUENCE OF MACRO ENVIRONMENT ON TOURISM VALUE CHAIN IN VIETNAM: CASE OF DAKLAK PROVINCE
Author(s) -
The Kien Nguyen,
Thi Kim Duyen HA,
Thanh Ha PHAM,
Thi Minh Nguyet PHAM,
Khanh Cuong LE,
Van Son LE,
Hong Thai NGUYEN
Publication year - 2022
Publication title -
geo journal of tourism and geosites
Language(s) - English
Resource type - Journals
eISSN - 2065-1198
pISSN - 2065-0817
DOI - 10.30892/gtg.41209-843
Subject(s) - macro , tourism , product (mathematics) , business , marketing , resource (disambiguation) , macro level , value (mathematics) , questionnaire , advertising , geography , sociology , economics , social science , computer science , computer network , geometry , mathematics , archaeology , programming language , economic system , machine learning
The main aim of this research is to clarify the macro – environment factors that stimulate the visit intention and purchase intention of tourists. To reach the end this research applied the quantitative approach by the data collected from a questionnaire survey. There are 288 valid questionnaires that are collected from tourists who visit Daklak province – in the Central highlands of Vietnam. The authors tested the proposed hypothesis by SPSS software. The results showed that the economic, infrastructure, integration, politics have positive effects on both tourists’ visit intention and product purchase intention. Moreover, the resource has positive influences on tourists’ visit intention but do not has effect on purchase intention.