Open AccessThe Success of Luxury Goods Branding in China: A Case Study of Gucci
Author(s) -
Huatong Lai,
Zijun Xian
Publication year - 2021
Publication title -
advances in economics, business and management research/advances in economics, business and management research
Language(s) - English
Resource type - Conference proceedings
eISSN - 2731-7854
pISSN - 2352-5428
DOI - 10.2991/assehr.k.211209.207
Subject(s) - china , business , commerce , advertising , marketing , political science , law