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One of the lecturers activities in popularizing college by making posts onfacebook and twitter. This article is the result of research that aimed to analyze thecharacter, competence and strength of lecturers in popularizing college via facebookand twitter. Using qualitative research methods, design of case studies. Informants arelecturers Kopertis Region IV West Java - Banten selected as Outstanding Lecturer. Theresults are, college can be popularized by lecturer through facebook. Lecturers have goodcharacter, being able to communicate the vision of college, perceived as a good man, andhas a good personality. Lecturers also have competence as a trustworthy person, have acommitment to make a change for the better, able to develop themselves, perceived aspeople who have the power to maintain their profession well, and can maintain ethics asOutstanding Lecturer. Through twitter, lecturers will get a good response from the publicregarding their performance.

Karakteristik Dosen dalam Memopulerkan Perguruan Tingginya melalui Facebook dan Twitter