Open AccessThe role of Cultural Values and Relationship Marketing Programs in Promoting Customer Satisfaction
Author(s) -
Be Muhumuza,
Ernest Saina,
Hassan Bashir
Publication year - 2021
Publication title -
journal of business management and economic research
Language(s) - English
Resource type - Journals
ISSN - 2602-3385
DOI - 10.29226/tr1001.2021.256
Subject(s) - business , marketing , customer satisfaction , relationship marketing , marketing management