Open AccessCost Leadership, Market Orientation and Business Performance: An Empirical Investigation
Author(s) -
Abdullahi Hassan Goron Dutse,
Mukhtar Shehu Aliyu
Publication year - 2018
Publication title -
journal of quantitative methods
Language(s) - English
Resource type - Journals
eISSN - 2522-2260
pISSN - 2522-2252
DOI - 10.29145/2018/jqm/020203
Subject(s) - business , market orientation , sample (material) , marketing , cost leadership , survey research , empirical research , variety (cybernetics) , regression analysis , goods and services , industrial organization , small and medium sized enterprises , competitive advantage , economics , business administration , finance , computer science , philosophy , artificial intelligence , chromatography , machine learning , market economy , chemistry , epistemology
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